All work
- Conversational Insurance Flow U.S. News & World Report · Product UX · Conversation design 23 fields cut to 19 questions across 5 stages. A multi-step auto-insurance quote rebuilt as a guided conversation, so a driver answers one clear question at a time.
- 360 Homepage Redesign U.S. News & World Report · Product strategy · Research A link directory became a product model for discovery. Heatmaps, usability testing and analytics turned the 360 Reviews homepage into modular, CMS-ready components.
- Comparison System U.S. News & World Report · Responsive UX · Accessibility One accessible comparison pattern, reused across every vertical. Comparison tables rebuilt as a responsive system that product, content, SEO and engineering teams could all support.
- Arena Rebrand & CMS Migration Miami HEAT · Brand systems · Product operations A full rebrand with almost no downtime. FTXArena.com became KaseyaCenter.com while the site kept selling tickets, rebuilt in parts the team could update themselves.
- Mindset-Based Landing Page Strategy U.S. News & World Report · Experimentation · Growth UX Three testable directions instead of one guess. Three versions of one landing page, each built for a different reason someone starts comparing car insurance.
- Insurance Landing Page U.S. News & World Report · Conversion UX 26.6% of mobile clicks went nowhere. Audit score 66 → 88. A 9,500px editorial directory rebuilt around what people actually click, with conversion paths where the page had none.
- U.S. News Brand Guide U.S. News & World Report · Design systems 54 pages, governed, instead of scattered files. A brand book of 54 pages and 12 chapters, then the machine-readable system that reads it.
- Monthly Testing Review U.S. News & World Report · Research operations Failed and unclear results count too. Isolated experiments turned into a shared monthly review, so teams stopped testing the same idea twice.
- Miami HEAT Homepage Miami HEAT · Digital experience · Content UX The team can update the page during a live game. A homepage rebuilt as a publishing system for game days, so schedules and tickets lead and content can change live.
- 601 Miami Miami HEAT · Hospitality UX · Web design Three audiences, three clear paths. A restaurant site beside a live arena, organized by appetite, occasion and timing rather than one flat message.
- BLU Product Launch System BLU Products · Brand systems · Launch operations More than 20 launches from the same system. One launch system covering website, packaging, retail display, email, social, the sales guide and the event booth.
- Medical Training Membership Journey Empire Medical Training · Membership UX · Education content One path from browsing a topic to signing up. A large course catalog connected to a clear membership story across web, classroom, email and social.
How I work and what I do
I simplify complex journeys, connect research to product decisions, and design systems teams can actually ship.
I like making complicated products easier to understand. My work sits between product strategy and execution: research to frame the problem, structure for complex information, interaction systems, quick prototypes, then close work with product and engineering to ship. Most of it has been in regulated, high stakes territory, insurance quoting and financial decision tools, where clarity and control decide whether people finish.
AI is part of how I work now, mostly for research synthesis, exploration, and faster prototyping. It has not replaced the judgment part. The conversational insurance flow is not an AI agent, and I do not pretend it is, but designing it taught me what these products need: one decision at a time, states people can read, answers they can edit, and a way back when something goes wrong. That is the same ground agentic products stand on.
Product design
- Product strategy
- UX and UI design
- Interaction design
- Information architecture
- Journey mapping
- Complex workflows
Research
- User research
- Usability testing
- Analytics and heatmaps
- Experimentation
- A/B testing
- Data informed design
Systems
- Design systems
- Components and variants
- Responsive design
- Accessibility and WCAG
- Design QA
AI
- AI product design
- Human centered AI
- Conversational UX
- Agentic UX
- AI assisted workflows
Tools
- Figma and FigJam
- Figma AI and Figma Make
- Claude and Claude Code
- ChatGPT and Gemini
- v0
- Adobe Creative Cloud
- Canva
Experience
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U.S. News & World Report
2022, Present
Senior UX & Product Designer
End to end product design across financial products, insurance, and reviews, serving 40M+ annual users. Designed credit card, loan, insurance, comparison, and product discovery experiences, with research, experimentation, and design systems behind them. AI assisted research and prototyping cut synthesis time by 40%.
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Miami HEAT
2021 to 2022
Web Content Editor · Digital Experience Design
Arena and team platform work through a full rebrand, with live event operations that could not pause.
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Empire Medical Training
2019 to 2021
Senior Designer · Product & Membership Experience
Membership communication, learning content, and conversion pages for medical training programs.
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BLU Products
2014 to 2019
Graphic Designer · Product, Retail & Digital Experience
Launch systems spanning product storytelling, retail adaptation, packaging, and channel campaigns.
Contact
Let's build something useful.
Most of my work sits in AI product design, financial services and fintech, and complex digital products. Happy to talk about anything in that space.
or copy hello@miguelclavel.com